Part of Epic Games' strategy to carve out a share in the digital PC market was laid out thanks to its testing with Apple.
Epic Games, through its trial with Apple due to anti-trust concerns, has submitted a number of documents detailing many aspects of how it operates the Epic Games Store ] business on the PC, as well as its relationships with partners.
This is how we found out about Sony's cross-play fees, how much money Epic spent on the Borderlands 3 exclusive and much more.
Another reveal made by Epic details exactly how much money was given to each developer and publisher whose game was part of Epic Games Store various weekly free giveaways. More specifically, court documents submitted as part of this trial, show that Epic paid $ 11.6 million in free games in the first nine months of the store’s life.
As of September 2019, Epic has purchased 38 free games, which have been claimed 104.57 million times. The purchase price varies by game, with approximately $ 50,000 on the low end, and $ 1.5 million on the high end. The game responsible for that $ 1.5M was the Batman Arkham trilogy, which was the highest purchase up to that point in time.
The main purpose behind these freebies, of course, is to expand the store's Epic Games Userbase, something Epic is doing a great job so far. This is why Epic keeps track of how many EGS users have signed up due to each game’s giveaway. This is used to determine how much each new sign up costs (UA cost).
The game that has brought the most users so far is Subnautica, which has attracted 805,052 new users. Epic paid $ 1.4 million to secure the freebie, which means each of those users was worth Epic $ 1.74.
As we explained before, Epic seems to have trained users to think only of the Epic Games Store as a free game dispensary. Documents revealed that only 7% of new users who claim freebies actually spend money at the store – at that point in its life.
As Epic itself has previously admitted, it doesn't keep spending that kind of money forever. In fact, CEO Tim Sweeney is happy to lose millions now in the hopes that the store will have revenue in the future, which he thinks will happen in three to four years.
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